how to stop instagram from scrolling to the top This is a topic that many people are looking for. accountabilitynowpac.com is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, accountabilitynowpac.com would like to introduce to you 5 Ways To "Stop The Scroll" On Social Media – YouTube. Following along are instructions in the video below:
” s the deal every smart social media strategy begins with three simple words stop the the scroll because if you can t get your audience to stop scrolling on social doesn t matter. How amazing your message is because no one will ever hear it. But you might be wondering how do you actually get people to stop scrolling in the first place so in this video. I ll share with you five strategies to earn attention on social five simple ways to stop the scroll well hey.
There and welcome to pro church tools. The show where in ten minutes or less. You re gonna get a dose of tips and tactics to help your church share. The message of jesus well we navigate the biggest communication shift in 500 years.
I m your host alex mills. Joined as always by the bossman brady shearer. Alex. We talked at length about this simple.
Social media strategy. Stop the scroll right really every great social strategy begins with these three simple words. But one common objection or just common response to that initial strategy as well how do you actually do that right do you get people to stop scrolling and so we want to outline five different strategies that churches can use to actually accomplish this goal of stopping the scroll rhyme not intended and so hopefully by the end of this episode of pro tools. You ll know exactly how to stop the scroll well braids.
We use this phrase often that attention is the most valuable commodity that your church can possess and on social. If you are not gonna get someone to stop scrolling you re not gonna have their attention. And so what you re posting is not going to matter and so you re right everything about our social strategy has to come down to this this three word phrase stop the scroll and how are we gonna do it well here are five tips number one images photos of human faces. We respond to the human face because we are social species and studies have proven this time and time again add a photo to a website.
And it boosts trustworthiness. And this is true on social as well georgia institute of technology. Did a study where they looked at more than a million different photos posts that were on instagram and that they found that photos with human faces earned 38 more likes and 32 more comments than posts without human faces. Yeah and so if you want to stop the scroll in a nice big smiling photo or a nice big funny looking face photo on your feed.
And that is a great way to stop the scroll yeah number two second way that you can stop the scroll is to focus on the first three seconds of your video. So this applies particularly to videos that are posted on social. I ve been getting a couple of dms lately from people saying. Hey here s a post.
A video post that i made for social. What do you think of it and they ll have done something really cool with their video and with their content an innovative way of using social..
But i ll notice that they they didn t pay too much attention to the first three seconds of the video and so they ll ask for my feedback. And what i ll say to them and this has happened a couple of times just in the last 48 hours. I ll say to them this is a great post. But the first three seconds.
There isn t too much motion. There s nothing really dynamic going on the energy is really low. And if you want to stop the scroll you need to make sure that those first three seconds of your video. There s a lot happening.
There s a lot of movement. There s something dynamic because if someone s scrolling and they see a video and there s a lot happening. They re more likely to stop the scroll because there s frenetic energy on their screen. And that is unusual that looks different than the rest of their feed likely and so they re gonna stop scrolling and that s why you know there s this two part social media strategy.
Really where you re stopping the scroll and then you re sharing your message right and so the couple of examples that i ve been receiving in my dms over these last couple of days. They ve been really great ways of using social again innovative unusual. But again if you can t get that scroll to stop to begin with it doesn t matter how great your post is if you can t stop the scroll and with a video you got to do something within those first three seconds cuz that s the only time that you re gonna get for every one that your post reaches. So you got a focus intently on those first three seconds.
I talked about this with our animators. You know we re putting together different posts for social and i ll say okay remember these first three seconds. We got to do something unusual unpredictable high energy high movement and they fully understand what i m talking about i m preaching to the choir yeah in that instance because they re great at executing on that important strategy. Yeah and the message.
We re sharing you know as churches. We know that our message is the greatest one it s the greatest story ever told. It s the message of hope and jesus. But like you said our message can be the great which it is but if we can t get somebody s attention can t stop their scroll using you know jump cuts or something flashy or something out of the ordinary to get them to engage with the content we re producing and specifically in this example the videos we re producing it s not going to matter strategy number three for stopping the scroll is use familiar designs in unfamiliar places.
Elevation church has done a great job with this garyvee does a great job with this basically you take something that is familiar. But then you put it in a place. Where you would normally never find it so what do i mean. By that well an example of that would be using ui or branding elements that are familiar to most of us in places that they don t belong.
So using imessage as a design on instagram or using a facebook live video. And then screen recording that facebook live video..
And then uploading that facebook. Live videos screen recording to instagram video. Right or a really simple version of this that we can all do is take a screenshot of a tweet and then post that screenshot on instagram because again all of these things are unusual. So why will this stop the scroll well when i or when you are scrolling through your social feed and suddenly you see a facetime request coming wait i m on instagram.
I m oh i know steven furtick is talking to you yeah. And you got saved. He gets it thank you another soul for jeezy yes. You re scrolling through your instagram feed.
And something you see a screenshot of a tweet you re like am. I oh. My gosh. What have i done i m supposed to being a twitter.
Fast. Right now. I thought i deleted twitter. From my phone.
Oh. No this is. But that s how you stop. The scroll.
Yes. Unusual places using usual or just familiar design. Right strategy. Number four is extreme minimalism.
So now this is a design technique that i ve been seeing work on social. Yeah. I ve been looking through different instagram feeds different social feeds and and profiles of people in churches and ministries. That i think are doing an excellent job and there s an interesting trend that i saw develop in my own kind of anecdotal case study looking at all the different posts when designs were extremely minimal.
I m talking very light maybe even just a white background with like a single line of black text it looks like those posts were earning on average 10 20 30 percent extra likes and i think the reason for this if i was just to warrant a guess. I think the reason is similar to the familiar ui in in unusual places..
I think when you re scrolling through your social media feed and suddenly there s a ton of whitespace. Where normally you d see a ton of contrast. That s unusual which gets you to stop the scroll and then the content is so easy to consume. Because it s just a one liner.
It s very easy to like it yeah. Because it gets you to stop the scroll that s part one element. One because of that whitespace that s unusual normally there s high contrast in between the white bars on an instagram feed and people s profile and their handles. And then the content is so consumable and digestible cuz.
It s so short like a one line piece of text. Yeah. That it s really easy to like and that s the second part of a strong social media strategy getting something that s easy to like and easy to engage with and so i would recommend experimenting with this with stopping the scroll extreme minimalism. Like white or light.
Gray. Background. Single line or just. Two lines of black text.
Do you see this a lot on album covers. I mean we use this strategy when it comes to actually making a sermon graphics off i know you love the strategy for sermon graphic course. I do a small small text and like one two words maximum just taking advantage of that negative space and like you said it kind of just brings attention to the actual content of the post. And that gives you an opportunity kind of like a doorway to lead people to your caption right and so you can expand on that thought whether it s a one word or two word image post you can lead them to your caption expand on that thought.
And maybe. Start a conversation there in the comments. Oh yeah. I love this idea so to recap strategy.
Number. One is images or photos of human faces. Number two focus on the first three seconds of your video. Number three use familiar designs and unfamiliar places number for extreme minimalism.
And that brings us to strategy. Number five which really sums up all of those particular specific ideas..
And that is repeat. Equals defeats. Right. The mantra unsocial that you need to keep telling yourself over and over again and repeating to your team as well number.
One stopped the scroll number two who repeats equals defeat. If you re wondering how do i stop the scroll. The key is always doing different things with your visuals being inconsistent with the looks of your posts. And the looks of your videos.
Because if you dive deep into consistent visual brand. If you keep doing the same types of things over and over again you re just gonna condition your audience to scroll right past because they ve seen it before you ve got to do something different to get them to stop scrolling because people are just mindlessly scrolling. You don t take it as a criticism of you that they scroll past. It s just that the nature of the beast.
Means that we need to do things that are unpredictable and unusual repeat equals defeat try these four specific particular strategies and ideas for stopping the scroll. But then remember that the mantra. The overall idea is repeat equals defeat keep mixing it up never get too consistent with your visuals. So good and that ll do it for this episode of pro church tools.
If you want to take the next step with your social media game. We put together a checklist. It s called the new social media. Checklist for churches and it really contains everything we believe about social in a really easy and quick read the new social media.
Checklist for churches you can find the link for that in the show notes or go directly to the easy to remember url checklist. Da. Church somebody asked me alex brady are you trying to get all the dot church domains and own them all and i said yeah of course. I am checklist dot.
Church is now one of them go to that download. The checklist and take your social media engagement to the next level. We ll see you next time thanks for watching thanks for listening this video make sure that you subscribe to this channel. So you never miss another video hey you made it all the way to the end congratulations.
Why don t you go ahead and obliterate that like but take the link button it s ” ..
Thank you for watching all the articles on the topic 5 Ways To "Stop The Scroll" On Social Media – YouTube. All shares of accountabilitynowpac.com are very good. We hope you are satisfied with the article. For any questions, please leave a comment below. Hopefully you guys support our website even more.
Here s the deal: every smart social media strategy begins with three simple words: stop the scroll.
Because if you can t get your audience to stop scrolling on their social feeds, it doesn t matter how amazing your message is – because no one will ever hear it.
But you might be wondering how do you actually get people to stop scrolling in the first place?
So in this video, I ll share with you five strategies to earn attention on social media – five simple ways to stop the scroll.
***VISIT THE FULL POST HERE:
SUBSCRIBE to get more actionable strategies just like this one!
FOLLOW me on Instagram!
Church Media, Pro Church Tools, Nucleus, Brady Shearer, Storytape, Stop The Scroll, Ways To Stop The Scrol, Stop The Scroll On Social Media, 5 Ways To Stop T…